Built for Roofing Contractors

The roofing CRM built by people who
still work in the trades.

Storm leads, insurance jobs, missed calls — every roofing lead captured, followed up, and closed automatically. While you're on the roof, your CRM is on the phone.

30-day money-back guarantee No contracts — cancel anytime Live in 7 days Price drops every year you stay
FOUNDING MEMBER PRICING — 100 SPOTS · $297 is your ceiling · Price can only go down

Why roofing is one of the best businesses to be in.

The roofing industry isn't slowing down. Here's why the best roofing contractors — the ones with the right CRM systems — are winning bigger than ever.

The U.S. roofing market generates $56 billion in annual revenue

Over 5 million residential roofs are replaced every year in the United States. That's a massive, recession-resistant market that keeps growing. Hail, wind, aging — the demand never stops. A roofing contractor with the right CRM to capture and close more leads is sitting on one of the most lucrative opportunities in home services.

Source: IBISWorld U.S. Roofing Contractors Industry Report

78% of homeowners hire the first contractor who responds

The average roofing company takes over 24 hours to respond to a new lead. But the first company to respond wins the job 78% of the time. That's not about being the best roofer — it's about being the fastest. With CRMMarketing.ai's missed call text-back responding in 60 seconds, roofing companies have an unfair advantage over every competitor who lets calls go to voicemail.

Source: Harvard Business Review lead response study

93% of homeowners read reviews before hiring a roofer

Roofing is one of the highest-trust purchases a homeowner makes — they're handing over $15,000 and the roof over their family's head. Roofing companies with 50+ Google reviews generate 2x more organic leads than those with fewer than 10. Yet most roofers never ask for a review. Automated review requests after every completed job change that completely.

Source: BrightLocal Consumer Review Survey

Every roofer faces the same problems.

You're running a crew, managing jobs, and trying to grow — but roofing leads are falling through the cracks every single day without the right CRM system.

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Missed calls = lost roofing jobs

You're on a roof. The phone rings. You can't answer. That homeowner calls the next roofer on Google and hires them instead. Roofing CRM missed call text-back fixes this.

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Storm season roofing lead chaos

A big storm hits and 40 roofing leads come in at once. Without a roofing CRM system, half of them never hear back from you — and they never will.

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Insurance roofing jobs stall out

Insurance roofing jobs have long timelines. Without automated follow-up in your roofing CRM, leads go cold waiting on adjuster approvals and you lose the job.

Roofing reviews aren't happening

Happy roofing customers forget to leave reviews. You finish a $14,000 roofing job and get zero stars to show for it. Roofing CRM automation asks for them automatically.

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No roofing pipeline visibility

You don't actually know how many roofing leads you have, where they are in your process, or which ones need a call today. A roofing CRM gives you that clarity instantly.

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Paying for roofing leads, losing them anyway

Paying for Google Ads or Angi but not following up fast enough. Without roofing CRM follow-up automation, you're funding your competitor's close rate.

Built specifically for how roofing contractors work.

01 — MISSED CALL TEXT-BACK

Answer every roofing lead — even from the roof

When a homeowner calls your roofing company and you can't pick up, CRMMarketing.ai automatically texts them back in 60 seconds. The best roofing CRM feature for contractors who work in the field.

  • Responds to roofing leads within 60 seconds of a missed call
  • Customizable message in your roofing company's voice
  • Conversation routed straight into your roofing CRM
  • Never lose a roofing job to voicemail again
02 — STORM LEAD AUTOMATION

Handle 40 roofing leads at once without losing one

When storms hit, roofing leads flood in. CRMMarketing.ai captures every one, tags them by urgency, and sends automated follow-up sequences so no roofing lead falls through the cracks.

  • Instant auto-reply to every new roofing storm lead
  • AI qualifies storm damage type and urgency
  • Automatic roofing inspection appointment booking
  • Follow-up sequences running for weeks automatically
03 — INSURANCE JOB PIPELINE

Track every insurance roofing job from inspection to check

Insurance roofing jobs are long. Our roofing CRM pipeline keeps every job moving with automated follow-ups at every stage — inspection, adjuster, approval, scheduled, complete.

  • Custom roofing insurance pipeline stages built in
  • Automated follow-up at every roofing job stage
  • Adjuster appointment reminders sent automatically
  • Job completion notifications for roofing clients
04 — REPUTATION MANAGEMENT

5-star roofing Google reviews — on autopilot

After every completed roofing job, CRMMarketing.ai automatically sends a review request via text. Your roofing company's Google Business Profile grows while you sleep.

  • Auto-send review request after roofing job completion
  • Text and email — whichever gets opened first
  • Direct link to your roofing company's Google profile
  • Review monitoring alerts for your roofing business
05 — AI CHATBOT FOR ROOFING

Qualify roofing leads at 2AM without lifting a finger

Your roofing website gets traffic overnight. Our AI chatbot engages visitors, asks about damage type, collects their info, and books roofing inspections — all automatically, 24/7.

  • Trained specifically for roofing contractor conversations
  • Qualifies insurance vs out-of-pocket roofing jobs
  • Books roofing inspections directly to your calendar
  • Available 24/7 — even during peak storm season
06 — EMAIL & SMS CAMPAIGNS

Stay top of mind with past roofing customers

Roof replacements happen every 20 years — but repairs, gutters, and referrals happen constantly. Roofing CRM campaigns keep you connected with past clients and bring in repeat work.

  • Seasonal email campaign templates for roofers
  • Post-storm outreach to your past roofing client list
  • Referral request sequences for roofing companies
  • Annual roof check-up reminders to past customers

Every roofing job. Every stage. Tracked.

Pre-configured roofing CRM pipeline stages built for how roofing actually works. Customized during your setup call.

New Roofing Lead
Auto-captured, tagged, first contact sent within 60 seconds
Inspection Scheduled
Appointment confirmed, reminder sequence starts
Estimate Sent
Follow-up sequence starts automatically
Insurance Approved
Adjuster update triggers next steps
Job Scheduled
Crew notified, client confirmation sent
Complete ✓
Review request sent automatically

Roofing CRM key statistics

Missed call text-back — roofing leads never wait
More Google reviews vs. asking roofing clients manually
Time to go fully live with your roofing CRM
Your permanent floor rate — reached in Year 3

The only roofing CRM that gets cheaper the longer you stay.

One plan. Everything included. The price drops automatically over time — no upgrade tiers, no hidden fees, no annual price hikes.

Month 1 – 12
$297/mo
Year One — Your Ceiling
The most you'll ever pay for this roofing CRM
Month 13+
$247/mo
Loyalty Rate — Locked
Auto-drop, permanent roofing CRM rate
Month 25+
$197/mo
Floor Rate — Forever
Never goes below this for your roofing business

Everything included in your roofing CRM:

Missed call text-back (60 seconds)

Storm lead automation

Insurance job pipeline

AI chatbot for roofing leads

Automated review requests

Follow-up sequences

Branded roofing website

Phone & SMS line

Book Your Strategy Call →

30-min call · No credit card · No sales pressure · 30-day money-back guarantee

Common roofing contractor CRM questions.

CRMMarketing.ai is built specifically for roofing contractors by people who still work in the trades. It includes missed call text-back (60 seconds), storm lead automation, insurance job pipeline tracking, automated review requests, and an AI chatbot. Roofing CRM pricing starts at $297/mo and drops automatically to $247/mo in Year 2 and $197/mo in Year 3+. No contracts, 30-day money-back guarantee.
When a homeowner calls your roofing company and you can't answer — because you're on a roof — CRMMarketing.ai's roofing CRM automatically sends them a text in 60 seconds. The message starts a conversation that routes into your roofing CRM. The lead stays warm while you work.
CRMMarketing.ai captures every storm lead automatically, tags them by urgency, sends an immediate response, and starts a follow-up sequence. Roofing companies can handle 40+ storm leads simultaneously without losing a single one — even while you're slammed with inspections.
Yes. The roofing CRM pipeline has stages specifically for insurance jobs: New Lead, Inspection Scheduled, Estimate Sent, Insurance Approved, Job Scheduled, and Complete. Each stage triggers automated follow-up messages, adjuster reminders, and client updates automatically.
CRMMarketing.ai roofing CRM starts at $297/month. It automatically drops to $247/month after Month 13 and to $197/month permanently after Month 25. These rate drops are automatic and permanent — no contracts, no annual price hikes. The price can only go down. 30-day money-back guarantee included.
After a 30-minute strategy call, you fill out an onboarding form. We build your complete roofing CRM — website, chatbot, pipeline, storm lead workflows, review engine, and phone line — in 7 days. A 25-minute launch call walks you through everything live. You leave the call fully operational.
Absolutely. Solo roofing operators benefit most because they're handling every role at once. Missed call text-back, automated follow-up, and review requests all run without you lifting a finger — giving solo roofers the follow-up power of a full office at a fraction of the cost.
CRMMarketing.ai's roofing CRM automatically sends a review request via text and email after every completed roofing job. Most homeowners leave a review within hours when asked right after a positive experience. Roofing companies using automated review requests see 3x more Google reviews than those asking manually.

Stop losing roofing jobs to whoever answers first.

CRMMarketing.ai answers for you — automatically — while you're on the roof. Book a free strategy call and see exactly how the roofing CRM works for your business.

30-day money-back guarantee — zero risk to your roofing business